Google now disregards or overlooks all reciprocal links

Google does not explicitly state that it disregards or overlooks all reciprocal links. Reciprocal links are when two websites agree to link to each other, often for the purpose of mutual benefit or partnership.

Always focus on building a diverse and high-quality link

While Google has emphasized the importance of natural and high-quality backlinks, it hasn’t made a blanket statement about reciprocal links. However, it’s worth noting that Google’s algorithms are designed to prioritize links that are editorially given and naturally earned, rather than those obtained through manipulative practices. This includes links acquired through link exchange schemes or excessive reciprocal linking.

Demonstrate The Differences

Excessive reciprocal linking or engaging in manipulative link schemes can be seen as a violation of Google’s Webmaster Guidelines, which can negatively impact a website’s search rankings. Google’s algorithms aim to evaluate the relevance, authority, and organic nature of links, so any attempts to manipulate these factors can be penalized.

In general, it’s recommended to focus on building a diverse and natural backlink profile that includes a mix of editorially earned links from reputable sources.

Reciprocal links?

Reciprocal links refer to a practice where two websites agree to link to each other in order to boost their search engine rankings. In the past, reciprocal linking was a common strategy used by webmasters to improve their website’s visibility in search engine results.

Can we rely on Reciprocal links?

Instead of solely relying on reciprocal links, it’s better to prioritize creating valuable content that attracts organic backlinks from authoritative websites. By doing so, you can improve the overall visibility and credibility of your website in search engine rankings.

What value do your links provide to Google?

Google and other search engines have evolved over time to provide better and more relevant search results. They continually update their algorithms to combat manipulative practices and ensure the quality and relevance of search results.


While the importance of reciprocal links has diminished over the years, it doesn’t necessarily mean that Google disregards or overlooks all reciprocal links. The focus has shifted towards the quality and naturalness of links rather than the quantity or reciprocal nature of them.

4. What’s the #1 goal you have when it comes to your website?

Google’s algorithms now place more emphasis on factors such as the authority and relevance of the linking website, the context of the link, the overall link profile of a website, and user engagement signals. Natural and organic links that genuinely reference a website as a valuable resource tend to carry more weight in terms of SEO.

Ultimately, the goal is to earn links naturally by providing valuable content and resources that other websites would naturally want to link to.