Pay Per Click Management


Get a second opinion on Pay Per Click - PPC Marketing

Getting in front of businesses when they’re searching for products, and services is key to helping your company grow. At Bonemile we provide online advertising solutions for businesses that leverages multiple data sets that traditional agencies do not consider or have access to. By integrating data and expanding the strategic thinking to more than just in platform metrics, we’ve been able to consistently increase overall yields regardless of vertical.

Google AdWords

Data Driven Paid Searches

Keyword Research

Growth Obsessed Analysis


The Role Of PPC Advertising

Most businesses can’t afford to solely rely on PPC advertising. It’s too expensive, and bid
amounts inevitably climb. But pay per click can fill a few important roles


Profitable Pay Per Click Requires A Perfect Blend Of Mathematics And Strategic Planning Explained

PPC marketing provides you with laser-targeted visibility, which speeds up the customers’ buying journey and boosts your conversion rate. Increase your search engine visibility and get immediate results with Bonemile’s PPC management services and maintain full control of your paid search marketing efforts and acquire positive business outcomes.

Search Network Campaigns

Search Network Campaigns are ads that appear on the “SERP” (Search Engine Results Page). These are traditionally text-based ads that have three headlines (clickable text linked in blue) and two descriptive body copy sections (grey unclickable text describing the product or service). They can appear in multiple locations on the “SERP” and are adjusted to the individual searcher, our current bid/quality score in relation to your competitors bid/quality scores.

Display Network Campaigns

Display Network Campaigns, while the search network relies on text-based formats, the Display Network uses more visually appealing ad creatives that are image based. There are a variety of strategies that can be used here from brand awareness, to remarketing and/or general display. The key difference is the ad creative types, and the area in which these ads appear (typically websites, not the search engine results page).

Shopping Campaigns

Shopping Campaigns, previously known as “PLA’s” (Product Listing Ads) is a more direct form of marketing using mixed media creatives. These ads appear on the “SERP”, but unlike traditional text ads they pull image assets directly from your website along with relevant information such as product title (the name of the product) and pricing. Promotions and reviews are also attributed that can be pulled in and displayed with inside the shopping ad creative.

Video Campaigns

Video Campaigns are available in multiple ad formats include skippable in-stream ads, non-skippable in-stream ads, video discovery ads, out-stream ads, and bumper ads. These ads appear YouTube and the Google Display Network. Normally, they’re used to keep your product or service either top of mind or as an introduction awareness play.